Project Overview

Client:

Portugal Valley

Lifeform function:

Research and Design (Implementation by Ideias Fluidas)

Area of Study:

Interaction Design, Website Design, E-Commerce, Wine and Olives

Targeted Goal:

Redesign PortugalValley website with a modern and storytelling approach.

The Project

Client

Portugal Valley is a Wine and Olive Oil producer marketed for international middle to upper-class clients.
All products are produced in Portugal and sold internationally, mainly in Sweden.
The brand is defined as a modern way to look at Portuguese culture and heritage.

Briefing

Modernization and Redesign of the Portugal Valley website, taking into account the e-commerce strategy.
The goal is to sell the Portuguese experience and use Portugal Valley products as vessels for that experience.

Sitemap

The Sitemap we developed places a strong emphasis on showcasing the richness of Portuguese culture and cuisine, skillfully weaving together the distinctiveness of Portuguese products, such as wine and olive oil, with the Portugal Valley brand. Unlike the previous version of the website, which primarily centred on product listings, this new iteration aims to transform into a compelling infomercial. It aspires to not only inform but also captivate visitors, inviting them to immerse themselves in the vibrant world of Portuguese traditions and flavours.

Moodboard

Visual Identity

Mockups

Conclusion

In conclusion, the Portugal Valley website project has been a transformative journey aimed at not just promoting products but celebrating the essence of Portuguese culture and cuisine. The sitemap we meticulously crafted strategically aligns the Portugal Valley brand with the rich tapestry of Portuguese heritage, exemplified by products like wine and olive oil.

This project marks a significant departure from the previous product-centric website, as it evolves into a captivating infomercial. It seeks to engage visitors on a deeper level, inviting them to explore and appreciate the intricate nuances of Portugal's offerings.

The visual and user flow were thought out as a storytelling with captivating visuals that would lead consumers to fall in love with the products. Rather than using more conventional 'straight to the face' approaches, we aimed to create an emotional connection that inspires a genuine desire to experience and purchase these exceptional Portuguese products.

As we move forward, this project serves as a testament to our commitment to creating a digital space that not only informs but also resonates with the essence of Portugal. It aims to inspire a deeper connection and appreciation for Portuguese culture, thereby fostering a more immersive and enjoyable online experience for all who visit.